Search Analytics

Overview

FlowSearch automatically tracks search behavior on your site. The Search Insights dashboard gives you actionable data to improve your content strategy and user experience.

Total Searches

Searches per day/week/month

Click-Through Rate

% of searches resulting in clicks

Popular Queries

Most searched terms

Content Gaps

Zero-result searches

Accessing Analytics

To view your search analytics:

Log in to your FlowSearch dashboard
Select your website
Click the "Analytics" tab

Key Metrics Explained

Search Volume

Track how many searches happen on your site over time. Spikes in search volume can indicate:

Increased traffic
Content that's hard to find via navigation
Successful marketing campaigns driving curiosity

Click-Through Rate (CTR)

The percentage of searches where users clicked on a result. A low CTR may indicate:

Search results aren't relevant to queries
Result titles/descriptions need improvement
Content is missing for popular topics

Zero-Result Rate

The percentage of searches that returned no results. This is your content gap goldmine:

Every zero-result query is a potential content opportunity
High-volume zero-result queries should be prioritized
Consider adding synonyms or redirects for common variations

Average Response Time

How fast search results are returned. Response time depends on your plan's search infrastructure, index size, query options, live-search volume, serverless cold starts, and network latency. If you see higher times than expected, it may indicate:

A lower-tier shared search cluster
Very large result sets
Complex search queries
Network latency issues

Popular Queries Report

This report shows your most-searched terms. Use it to:

Optimize navigation — If people search for "pricing" often, make it more visible
Improve SEO — Popular queries reveal what your audience cares about
Create content — Write articles about frequently searched topics

Content Gaps Report

Searches that returned zero results. This is actionable intelligence:

Example: Turning gaps into content

If users frequently search for "API integration" but get no results, you should:

Create an API integration guide
Add "API" and "integration" to relevant existing pages
Consider adding synonyms to your search configuration

Time-Based Analysis

View analytics for different time periods:

Last 7 days — Recent trends and immediate issues
Last 30 days — Monthly patterns and content performance
Last 90 days — Seasonal trends and long-term insights

Tracking Custom Events

FlowSearch automatically records searches and result clicks for your dashboard when visitors use the installed widget. It also records AI summary generation and helpfulness feedback where available. If you also want to send result clicks to your own analytics, add a small listener on your Search Results page after the Results Page Script (search results page only).

<script>
  document.addEventListener('click', (event) => {
    const result = event.target.closest('[data-fs-result-item]');
    if (!result || typeof gtag !== 'function') return;

    gtag('event', 'select_content', {
      content_type: 'search_result',
      item_id: result.href,
      search_term: new URLSearchParams(window.location.search).get('q')
    });
  });
</script>

Exporting Data

The dashboard currently focuses on in-app reports for search volume, clicks, timing, and zero-result searches. If you need a CSV export before a self-serve export is available, contact support from Dashboard Help & Support.

Best Practices

Weekly Review

Set a weekly reminder to review your search analytics:

Check content gaps for new opportunities
Review CTR for potential improvements
Look for trending queries that need content

Act on Insights

Analytics are only valuable if you act on them:

Create content for top zero-result queries
Improve result quality for low-CTR terms
Add navigation shortcuts for popular searches