Feature: search analytics

Use visitor searches as a content-improvement map.

FlowSearch analytics turn search behavior into practical signals: what visitors need, where content exists, and which questions return no useful results.

Metrics

Track the signals that explain search health

01

Popular queries

See the language visitors use for products, features, integrations, plans, policies, and help topics.

02

Zero-result searches

Find queries that returned no results and convert them into new pages, better headings, synonyms, or clearer navigation.

03

Clicks and response time

Review result-click behavior and response time trends to understand whether search is both useful and fast enough.

Workflow

Turn reports into content decisions

Weekly review

Check the top searches and zero-result terms each week, especially after product launches, documentation changes, and marketing campaigns.

Content gap backlog

Group missing queries by intent: feature explanation, pricing, implementation, troubleshooting, security, integrations, or policy questions.

Recrawl after publishing

After new or updated pages go live, run a crawl so search and AI summaries can use the latest public content.

FAQ

Questions, answered plainly.

What is a zero-result search?

A zero-result search is a query where the visitor did not receive matching results. It is often a strong signal that content is missing or named differently from visitor expectations.

Do analytics include AI usage?

FlowSearch tracks AI summary generation and helpfulness feedback where available, alongside search volume and result-click behavior.

Start with your own content

Give every useful page a better chance of being found.

Create an account, verify a website, and see how FlowSearch fits your existing stack during the 30-day trial.